One of the biggest benefits of using social media for marketing is its ability to help you reach and target millions of people around the world.
Whether it's a specific region, country, city, or locality, social media has the potential to help you target and market to the smallest audience.
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Now we will count down all the benefits of using social media marketing.
1: You Can Target a Large Audience Base
As of 2020, these social media platforms enjoy the following number of users:
- Facebook: 1.820 million users
- YouTube: 2 billion users
- Twitter: 330 million users
- Instagram: 112.5 million users
- LinkedIn: 303 million users
The number of social media users is expected to grow steadily in the coming years and each platform to see a steady increase.
This is a huge advantage for business organizations that rely on social media marketing as they can reach more people.
This means that there is a great opportunity for you to target different users of different age categories on all social media platforms through social media marketing.
2: Ad Personalization Options
What makes social media marketing an attractive marketing option is the customization options that go with it. For example, most social media platforms allow you to select your daily advertising budget and choose your target audience.
Some of them have evolved their ad personalization options, making them a gold mine for marketers trying to sell a product or service.
Here are some examples of the ad personalization options offered by two social media giants:
Facebook:
- You can advertise to your target demographic on Facebook based on where they live, their gender, age category, title, political leanings, and specific life events such as their birthday, graduation, engagement date, or wedding anniversary.
- You can also target people on Facebook based on their shopping behavior, interests, activities, and the pages they've liked.
- Furthermore, Facebook also allows you to target people based on their income level.
So if you are selling an expensive product, you can select your preferred audience and their income levels to strategically target those who can afford your products or services.
Instagram:
- Instagram is another famous platform for social media marketing. It allows you to target people based on their age category and city, state, and country of residence.
- You can set your daily advertising budget and select the number of people you want to target.
- In addition, depending on your advertising needs, you can also choose different CTA options, such as "More info", "Visit website", "View Instagram profile" and ``Buy now. "You can also choose your destination URL to direct people to the website or web page of their choice.
3: You Can Track and Optimize the Performance of Your Ads
So you've started an ad campaign, set your ad budget, and run your campaign. Now what? What is the next logical step?
Follow-Up.
If you can't track how your ads are performing on social media, you won't be able to scale your reach or meet your conversion goals.
The beauty of social media marketing lies in its ability to allow you to track the performance of your ads on the platform on which it was advertised.
Based on analytics reports, you can modify your ads, assess where you're getting the most traction, and create a concrete action plan to scale your ad performance.
Without Ad tracking, this won’t be possible. So it is high time to thank social media marketing for making this possible for all marketers out there!
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