Best Practices for Creating Content for Kids

One of YouTube's top priorities is protecting its users. That is why there are different and stricter policies regarding content aimed at users under the age of twelve, which the platform labels as "Made for Kids" content. 

These guidelines are designed to foster a community in which both creators and younger viewers can thrive.

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Here are some of the best practices for creating "Made for Kids" content.

Keep Your Content Age Appropriate

When you self-describe your videos as "Made for Kids," you need to make sure they adhere to the Community Guidelines. This means avoiding any topic that is violent, harmful, or mature.

However, with your young audience in mind, you should go the extra mile to ensure that your content is age appropriate. 

This means avoiding any topic, joke, etc. that is suggestive, obnoxious or obscene. Don't be misleading with your titles and thumbnails.

Don't Be Too Promotional

YouTube's "Made for Kids" tag was created as a result of the Children's Online Privacy Protection Act. The US Federal Trade Commission implemented COPPA to protect children from having their information or data collected without parental permission.

In addition to properly tagging your videos as kid-friendly content, another way you can protect both your audience and your channel is to avoid being overly promotional in your videos.

For example, if you were to make a sponsored video promoting a new toy, then you shouldn't do the whole video about why your viewers should ask their parents to buy it.

Remember That You Are a Role Model, So Be Good

It all about creating "Made for Kids" content comes down to this: Kids are watching you. Your young audience is impressionable and your position means you have influence over them. Therefore, with your chosen career comes the responsibility of being a good role model for your viewers.

Before uploading a new video, try to see it from a parent's perspective. How would you feel if your own children saw the video?

What new ideas, habits, or words could the children learn from the video? Basically, if there's something you wouldn't want your own child to imitate, then you should reconsider the video.

When you're creating content for a younger demographic, it's important to keep your content age-appropriate, don't over-advertise, and be a good role model. By adhering to these best practices, you can help your "Made for Kids" channel flourish.

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